E-commerce is now a very popular word. Though, many people cannot realize its importance primarily. People do many things like SEO, site promotion and affiliate marketing for selling their products. So “E” is a medium to conduct transaction online. Here are some features of E- commerce that make it very much appreciable.
Ubiquity: E- commerce makes market free from every restriction. So it is ubiquitous. The ubiquity of E- commerce brings market to your desktop. You can shop at your home. So the quality of E- commerce reduces the transactional costs. This quality of E- commerce make easy to shop without spending much time and travelling costs.
Global Reach: E- Commerce permits commercial activities or transactions to cross the national boundaries and culture. So the size of the market of your products becomes global. And the world’s online populations become your potential customer of your products.
Interactivity: E- commerce technologies is deferent from the technologies that used in twentieth century like telephone. But the technologies of E- commerce are interactive. That means, these technologies allow two way communications.
Density of Information: The density of Information is increasing vastly through the Internet. It is the summation of information about market competitors, consumers etc. E- Commerce reduces information storage, communication and collection. Beside this the technologies have tremendous accuracy of making information more powerful and important.
Personalization: Personalization is permitted by E- commerce. Business people want to get their marketing information specific by adjusting the memo or message. These E- commerce technologies also allow customization.
Business people can know about their customers better by E- commerce technologies. This technology makes the information more effective and powerful.