5 Simple Ways To Optimize Your Website To Improve Conversion Rates

So, you’ve finally launched your website after spending thousands of dollars on designing the website and marketing on Google. You are now receiving hundreds of visitors to your website every day but still haven’t made any sales. Where did it go wrong?

Most businesses believe that going digital with a simple website design is enough to get them a ton of sales online. But, the truth is, no matter how much money you spend on marketing campaigns, your website will not improve your sales if it hasn’t been optimized to convert your visitors into customers.

Roughly 96% of the visitors that land on your website arrives without planning to make a purchase. Your website needs to have all the necessary elements to convince them to buy from you.

In this article, we share a few simple ways you can improve your website to increase conversion rates and bring in more sales.

Table of Contents

Use An Effective Call-To-Action (CTA)

Whether it’s to sell products, collect emails, or downloading an app, a Call-to-Action (CTA) plays a major role in every business website to increase sales. This is the section that will persuade your visitors into taking action.


Even though this is a crucial element of a landing page, 70% of small business websites still doesn’t have a CTA. If you’re one of them, you can use this as an opportunity to beat your competition by simply including a CTA on your website.

When designing your CTA, make sure it includes clear and specific instructions that tell visitors what to do. Include a big bold button and images to grab attention. Use the psychology of color to enhance your CTA furthermore.

Add A Video To Your Website

Did you know that adding a video to your website can help improve the conversion rate by as much as 46 percent? Studies show that people prefer to watch a video or look at pictures than read long paragraphs of text on websites. If your website doesn’t include a video, you’re missing out on great results.

Think of it as a long-term investment and set aside a budget to create a high-quality welcome video or an explainer video to showcase your services to your visitors. What you see above is the famous explainer video created by Dropbox, which helped bring in over 100 million users to the online cloud storage service.

Improve Website Copy

When readers are done watching the video, they will start browsing through your website to learn more about your products. Be prepared to have their mind blown with more information.


People hate reading long paragraphs with confusing words and phrases. So, personalize your website copy with short paragraphs, bold headlines, and easy-to-understand text to connect with your audience. Hire an excellent copywriter if you have to because one tiny grammatical mistake is enough to drive away your visitors.

Make the Website Easy to Use

Providing a great user experience through your website is an important part of attracting visitors and keeping them from leaving your website. Imagine how frustrating they would feel if your visitors couldn’t find a menu or a navigation panel to explore your website.

Improving user experience also includes speeding up your website loading time because, according to recent studies, 40% of visitors will abandon your website if it takes more than 3 seconds to load.

You should also boost the responsiveness of the website to make it look great across different types of platforms and mobile devices. In 2014 alone, 28.9 percent of all website traffic was generated through mobile phones.

Experiment with A/B Testing

If you’re still not sure about which parts of your website needs improvement, it’s best to put your website to a test. A/B testing is a process marketers use to determine which landing pages works best at converting visitors.


It works like this: You create two versions of your landing page with different designs. Then you split the traffic that comes to your website and send them to your different landing pages. Using the results, you can figure out which design is more effective at generating sales.

There are plenty of great tools, like Instapage and Unbounce, that you can use to run an A/B test by yourself. Those services are pretty easy to use and you can get started with your experiment right away.

The internet is an ever-changing part of technology. You must always stay prepared to adapt with these new changes in order to build a successful and future-proof business online.


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