Simple web design is the standard form of the web designing. On other side some people argue with the saturated design with the image. Whatever the logic I think for getting the standard look of the site is the simplicity. It is very much important because it is related with the loading time. When someone accesses your site then he or she had to wait for a time period. If your site is fulfilled with gorgeous flash animation, image then it takes some minutes to load the site which has a great effect on the traffic. Because when it takes more time then the visitors feel more boring for visiting your site.
Let’s experience the rudiments or rather the function of the web site. A web site subsists to provide to internet users with the relevant content of their required services or products. For itself, nothing moreover is as essential as the content of the certain web site. It this case high resolute image or graphics are the secondary subject of the site and it not as important as the above.
But the matter is not totally wrong. Some site needs gorgeousness actually which are not business purpose rather for personal use or advertisement. In this we need to design your site with the help of some expert and skilled web designer who are actually good in digital art for which loading problem minimized some extent.
So the Simplicity in designing a site is very much essential but it is not mandatory that you need to ever follow.