You might have observed that Google has combined its product feed into the SERPS with the purpose of improving consumer experience and usability. Once possible consumers have looked for a product, compared costs and other qualities, they’re ready to click throughout your site to purchase. If you haven’t yet submitted a feed about your product for your online store then rush to Google Universal shopping. Google is showing more pictures and results in place of the earlier three allowing further websites to profit from opening page ranking. This layout is intended to attract shoppers and boost the CTR of products which is beneficiary to your business.
Submitting feeds of products to Google Shopping is a valuable addition to your SEO movement as submitting a large product range to online shopping websites you can boost your transactions. You’ll be able to be seen in Google’s combined Universal Search results of pictures, news, videos and products. The attractiveness of Google product search is that it’s free of charge however you’ll have to set up and bring up to date your product feeds.
There are some awesome tips to keep in mind when making your product feed:
1. Title of Products: Use suitable keywords in the “Title of Product” to go with customer queries. People normally search by the type of the products, brand, model & other product qualities so try to match your product title to the customer search queries. Product search engines also emphasize the searched part of the consumer inquiry and when it matches the customer will be influenced to click your list.
2. Description: Like the product titles its description also assists in product search engine findings. You have to focus on keywords for your product description, the reference terms can be used more than one time of the corresponding page. This’ll boost your ranking position. The search query term will be more attractive in bold when it appears and can make customers to go through your listing.
3. Cost: Product search engines are also ranking the site by its product’s cost. So think about pricing your product competitively and affordably.
4. Requirement: There are a lot of sectors to upload information for Google product search. Uploading information is the aim to these sectors for product requirement with all qualities and features as possible. These will have a positive consequence on your rank.
5. Pictures and Logos: These are very important. If it’s possible use the pictures of high quality and suitable sizes and these will absolutely have an effect on your click-through rate. As CTR is an issue in product search ranking, it is vital.
7. Encouraging Reviews: Try to get a lot of encouraging reviews from your clients and it will surely raise trust between customers and this is good for your products.