82% of consumers open emails from companies and for every $1 you spend on email marketing, you’ll receive an average $44.25 return.
In fact, emails perform better at selling products than social media marketing. A recent study by McKinsey & Company found that email is nearly 40 times better at acquiring new customers than Facebook and Twitter.
No one can say “email is dead” after reading these mind-blowing stats and it only goes to prove the power and the effectiveness of email marketing.
Assuming that you’ve already used our 10-step guide to build an email list through your blog, in this article, we’ll show you how to use that email list to generate sales and increase revenue.
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Send Exclusive Offers And Coupons
People love discounts and coupons because we are always looking for ways to shave a few dollars off our favorite products and the stuff on our wishlist.
Sending your subscribers an email with a discount offer or a special coupon code will not only show them how much you appreciate them, but it will also give them a chance to finally buy your product while saving money.
Send Follow Up Emails
This is an effective strategy to ask your visitors to shop your website and getting them back to complete their abandoned carts, especially for eCommerce websites.
Most people like visiting online shops and adding items to the cart to create a wishlist and then they often abandon the cart before checkout.
Use your email list to send them a reminder to complete their cart checkout.
Get In Touch With Inactive Users
If you’re using Facebook, Twitter, or any Google services, you may have received emails from time to time showing a list of posts you’ve missed from your friends “while you’re away” or telling you that they “miss you at Facebook” because you haven’t visited the site in a long time.
It’s a friendly way to ask your previous customers and inactive users to visit your site again. Let them know about your new and recently released products. Remind them to check out your website once in awhile.
Promote Seasonal Offers
Holiday seasons are the best times to promote your products. In 2015 alone, the e-commerce revenues are projected to amount to 79.4 billion U.S. dollars.
Get in on this action by simply sending your subscribers an email with a list of items going on sale during the holiday season. There are so many holidays and celebrations coming in each year. Create offers during these seasons for your target audience to help them take a few things off of their shopping list.
Send Birthday Wishes
Many brands and websites, such as Hubspot, collect more than the first name and email from their visitors before giving them a free ebook or a white paper download.
You can use this same strategy to collect more information about your visitors, like their birthday and profession so that you can send them a personalized email on their special celebrations.
We all love receiving wishes on our birthday. Imagine how happy your customers would feel if they receive an email from your company on their birthday with a special discount offer made only for that person.
In addition to all that, you can send a personal email to surprise your most loyal clients by giving them a gift or credit to buy anything they want. Or help them earn free accounts by referring your service to their friends via email.
Only someone who trust you will give you their email, so always remember to say “thank you”.
Before launching your email campaign, you’ll need a solid hosting account to build your website. Use Go Get Space and get started with your business marketing right away.
