SEO or search engine optimization is very much important for developing a site. It is a process that improves the ranking of the site in the search result. By which many easily get your site link for their requirements. This increases your site popularity. The sites are always for the advertisement of the products or any service. By this way it is easy to develop your business strategy by developing your site view with search engine optimization. It is important because it is evident that the people generally see only the first page of the search engine results. To be secured a place in the first page of the search result you need to follow SEO. The search engines are ranking the web site in some factors for which they display the link of the site in the first page of their result view. First of all, the sites should fulfill with the required information and should regularly update. Because people need the latest news and the search engine consider it as a good factor. The design layout of the site should be attractive, simple and standard. With view of the site facility of accessing should be attractive. The site must contain title, description and also keyword facilities. The site can be designed with modern algorithm to provide the facilities of the back link. By this visitors can go to the internal required page of the site. The search engines always consider these factors to provide the best service to the visitors that make their search engine popular.