In the era of globalization it is an essential requirement for any business to have a website. And made that website available to everyone is the secret of success. To make the website much visible to the targeted customer the smart procedure is SEO. Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid search results. Now when everything has to be done globally, it is an ultimate primeval concept to run a business only in English. The customers of any international business are highly diversified. About 90 % of those customers would be searching in their mother tongue instead of English. Only an English site is not good enough because, without communicating them in their own language you will never be able to convince them to consume what you want them to consume. It is essential to cater the people of one country in their own language. And at this point the concept of multilingual SEO comes into action.
Just translating your website may not be sufficient. It may harm you than help. There are some aspects those should be kept in mind at the time of translating website using multilingual SEO.
Things those should be done at the time of translating website using multilingual SEO:
- Target other search engines besides Google. Though Google is the market leader in the search industry with 70 % share, but the other 30 % also constitute local engines with a large market.
- Cultural effect has always been a major influence in international business. For this one should take a good knowledge about the culture of a country before converting the website in that language.
- Build a link of the specific country when you translate a website. This will make your website a top priority in local websites as well as the local versions of Google.
Things those should not be done at the time of translating website using multilingual SEO:
- Directly translate the words to local language.
- Keep the information in different languages on the single page.
- Just translate the website in a rush without perfect analysis.