Each and every PR campaign is diverse and has diverse objectives. There are some ways of measuring PR success. Here are some suggestions to measure PR.
1. PR can be measured. Measuring PR is relies on your decision. Every company measure PR in own way as their goals are different. Some like media coverage on the other hand some like the selling amount or the amount of traffic. And someone concern is to image development. Their concern is to building status and integrity.
2. Some institutions measure their campaign’s success on the basis of media hits and another way to measure the effectiveness of the campaign is to determine the value of the advertisement dollars. This is calculated by tracking the advertising costYou can also use ClickTracks or Google Analyticals to know who is going to your web page and provide you an idea of a place they are coming.
3 But the overall effect of a PR campaign is not measurable. Such as, someone could outline an article that you are trait. And someone could see your interview and tell about this intervies to his friend. And this friend calls his brother about your service. So in case of having featured then you will not be the same person who works in a meticulous field. You have the reliability and legalization of being marked in the interview. This type of perception is changing always. To judge the effectiveness you shouldn’t judge the achievement of a campaign in very starting point. You need to give some time to judge it.