Everybody try to make his or her site popular. Everybody try to make the site good looking. But it is not enough that make the site good looking, gorgeous, informative and up to date. Also coming closer to the people is necessary to make the site popular that people may visit. It is generally depends on the search result of the search engine. Because of people generally see the first page of the search result. If your site link is displayed in the first page then people visit your site more and this will make the site popular. So the site should have the quality of securing the place on the first page. For this you need to adopt some techniques of SEO. You need not to spend much money in this concern. Below here some techniques are given.
Firstly we need to pay attention to the keywords. It plays a vital role in this aspect. Almost everything switches with the keywords in the searching system. Basis on the subjects or topics you need to choose the most common word that people usually used for the searching. Select the appropriate word or phrase which can indicates the description as well. It helps the site to come out in the first page of the results of the search engine. In the selection of the word you should not select the generic words. Because of in the case of this type of business the market is so competitive and it is not easy to upgrade your site ranking with unusual or indistinguishable keywords.
You can also use available phrases that consist of not more than one or two words. In this case the level of competition is small. So you can improve your rate of ranking with facing fewer difficulties. After that you need to work with your page format. It is also important in building the fame of ranking. Use of title can improve your ranking. It is actually indicates the content of the page that people can easily find their required information. The title should be the most common word of the page and also you can add some information below it that helps the visitors to get short information about the page content. Its main purpose is popularity. When people get their information more easily then they feel comfort to visit the site. Your URL of the each page can contains the corresponding keyword of that page. This is a user friendly process. For a modern and advanced site you can add the back link on the site page for related topics or keywords. This will build up the quality of the page. You can also add different directories of the other site.