Marketing thinks of ways to benefit from creating customer value in such a way that is more effective and it is subject to ethical and other constraints that one may have.
Effective marketing strategy is very important for a business to run.Now a days many companies have to cut their budget allocation for marketing because of the present situation of the world market. But to cut budget allocation for marketing is too risky and all the experts are against this. During recession those companies run well those continue their marketing strategies. This is more proven for the banks. So general marketing is nothing but to think the marketing strategy and its implementation. Marketing strategy must be within the budget of the company. Marketing helps you to create new customers and the old customers remain with the companies. Today there is intense competition in various fields. A marketing strategy effectively solves all the problems of the companies. Companies must be innovative in finding out the best marketing policy for the company itself. You have to make plan how will you do your next job or fulfill the target. The moves of competitors in the market must be predicted. And it is a part of your marketing strategy. From this you can take your own move and it is a great strategy.
Marketing believes that a firm will create something of value to one or more customers who in turn are ready to pay enough for the products that is given to him. Value can be created in a number of different ways. Your marketing strategy and policy that you are taking is the backbone of your business and if it can be done carefully value can be created very easily and it is the ultimate goal of the marketing.