Website traffic is the heart of any online business. There is no logic of developing a website without having a healthy traffic. But, still in this age where every hit counts, many website developers are very reluctant about website traffic. You have a web site and income coming in. So why track and analyze you traffic? Knowing how many hits you have on your website is not enough. It really does not tell you a great deal about your site. Why it is very important to analyze the traffic of a website?
Is your site fulfilling the objectives that you decided to gain through your website? You may have done a great amount of research activities in order to determine the feasibility of your target. But, it is the Tracking of your website traffic that will your sites success rate. Analyze the visitors and their activity in your website that would help you get a view of the difference between the real happening and the desired outcome
Is the promotional activity of your website is strong enough to draw visitors up to the desired level? It’s a really a complex question to answer. In this point the analytics of traffic can come in really handy. The analytics will tell you how much visitors are being drawn into the website through the promotion. This will give you the idea whether the campaign is enough or not. That will help you to make decision either to stick with the existing plan or a change of the game plan.
Nothing in this world is permanent other than change. Everything changes. The web is one of the most rapidly changed things in this world. The analytics gives you the opportunity to know whether your site’s attribute is enough to meet the contemporary needs. This will help you to respond to the change in the perfect moment.
The basic feature of a good business is to have the ability to know your customers well. It is very easy in a physical business but very hard in web based business, but thanks to web traffic that this ability is easy for us now.