Internet marketing is actually the marketing of products that is of services over the World Wide Web via internet. Internet marketing is also termed as digital marketing, web marketing or online marketing. Another popular name of internet marketing is e-marketing that is electronic marketing. Internet marketing is also thought to be huge in scope because it not only refers to marketing on the World Wide Web via Internet, but also includes every kind of marketing done via electronic mail and wireless media. Different kinds of customer data and electronic consumer relationship management systems are also often grouped together under internet marketing digitally.
Internet marketing is all about the creative, interesting, informative and technical aspects of the Internet, including design, development, advertising, and sales. It is also about the placement of electronic media along many different stages of the customer engagement cycle through search engine marketing search engine optimization, banner ads on specific websites or web pages and email marketing.
Internet marketing is consisted of several business models like electronic commerce, lead-based websites, affiliate marketing and local internet marketing as well. Electronic commerce that is e-commerce is a model through which goods are sold directly to consumers. Lead based website is actually the strategy whereby an organization produces value by acquiring sales leads from its websites and web pages. Affiliate marketing is a strategy by which a product or service is developed by one entity is sold by other active sellers for a share of benefits. So it can definitely be said that internet marketing is one of the significant things now days.