Search engine result pages play a crucial role for the publication of your site. It can provide the maximum number of visitors to your website. But to rank top at the search engine result page one has to optimize his site and has to make it search engine friendly. Unless you rank top you never going to get much traffic from search engines because it is a common phenomena that searchers only visits the top five ranked websites. Search engine software optimizes your site and advices about the necessary steps that is to be taken by analyzing and comparing your site with the top ranked sites. There are many search engine tools but web CEO and IBP (Internet business promoter) is the most popular and effective program.
Web CEO is the grandfather of all softwares that are available at the market and is the most comprehensive tool. It is complete package as it comes with twelve essential tools. The program is suited for all types of keyword search. There is a free version so you can check out its effectiveness but for complete solution you have pay.
On the other hand internet business promoter is developed by Axandra which has achieved quite a few awards for quality and is focused to rank you top at the search engine result page. It constantly monitors search engine algorithms. This is why IBP is the best of all. It seeks for updates and provides you the best quality information so that you know what to do. It has an advanced keyword search tools that finds out the most searched keywords. The software is pretty expensive and specially aimed at professionals costs 249 dollar